Writing for
Search Engines :
Content Is King -
Writing and
Editing Online

The Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.

• Writing for Search Engines.
  
  Including:
  
  
• Why search engines love the words we weave.
• Targeting those searched-for phrases.
• Tools to help your research.
• Emphasis and high rankings.
• Getting to the source of the code.
• Mastering your titles and tags.
• Off the page factors that also matter.
• More..

Writing for search engines - Chapter Excerpt:

Don't be tempted to be over repetitive when writing for search engines simply in an attempt to shovel your key phrases into short or early copy.

For example, I doubt if you would be comfortable reading or writing this:

Content Is King (Writing and Editing Online) is about effective writing and editing for online. This guide on editing and writing online is an essential resource for anyone wishing to improve their writing and editing online. Content Is King (Writing and Editing online) - the guide.

Google-eyed? Unfortunately, this misguided 'shuffle the words' approach is adopted by some who have no respect for written words or the people likely to read them.

When writing for search engines, a craftsperson will achieve better results by weaving the words much more effectively.

More...