Content Is King - Writing and Editing Online.
Content Is King - Entry Page.

Content Is King - Book Contents.

Content Is King - Preface.

Copywriting Online.

Online writing fundamentals.

Editing online.

Website content planning.

Writing for websites.

Writing for search engines.

Writing marketing email.

Creating online ads.

Various online writing styles.

Full book index.

Various online writing styles.

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Elsevier - Butterworth Heinemann

Online Copywriting
Writing Styles :
Content Is King
-
Writing and
Editing Online

The guide book - for marketers, copywriters and editors.

By David Mill
ISBN 0750663170
Publisher:
Butterworth Heinemann
Content Is King - book by David Mill.Content Is King - book cover.by David MillOrder a copy of Content Is King - Writing and Editing Online.

Content Is King - by David Mill



Online Copywriting - the Variety Show.
Content Is King -
Writing and Editing Online.

The Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.

  • Online Copywriting - the Variety Show.

    Including:


  • Business to Business (B2B) or Business to Consumer (B2C)
    - adapting your style.
  • Hello, can I help you - the virtual salesperson.
  • Ingredients of successful copywriting for catalogues.
  • Getting personal and down to business with blogs (web logs).
  • SMS marketing - writiN sms txt msgz.
  • More...

Online Copywriting Variety Show - Chapter Excerpt:

The various hats you wear when writing are dictated by the nature of the organisation you may be representing (as well as its aims) and the profile of your readership (as well as their needs and wants).

In addition, you regularly face restraints, depending on the task at hand. This chapter covers a range of writing and editing activity that will extend your repertoire.

Bundled as 'the variety show', it's rather like a multi-part role in Stars In Their Eyes.

So, tonight, I'm going to be…

More...


Content Is King - Book Chapter Nine

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