Online Copywriting
- the Variety Show.
Content Is King - Writing
and Editing Online.
The
Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.
-
Online Copywriting - the Variety Show.
Including:
- Business
to Business (B2B) or Business to Consumer (B2C)
- adapting your style.
- Hello,
can I help you - the virtual salesperson.
- Ingredients
of successful copywriting for catalogues.
- Getting
personal and down to business with blogs (web logs).
- SMS
marketing - writiN sms txt msgz.
- More...
Online
Copywriting Variety Show - Chapter Excerpt:
The
various hats you wear when writing are dictated by the nature of the organisation
you may be representing (as well as its aims) and the profile of your readership
(as well as their needs and wants).
In
addition, you regularly face restraints, depending on the task at hand. This chapter
covers a range of writing and editing activity that will extend your repertoire.
Bundled
as 'the variety show', it's rather like a multi-part role in Stars In Their Eyes.
So,
tonight, I'm going to be…
More...
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