Content Is King -
Writing and
Editing Online

The Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.

• Links to some sites featured in the book...
  
  
• Alert Boxes - from Jakob Nielsen.
  
• Transitional expressions and hooks - StartUps offer good examples.
  
• Accessible content - the Cabinet Office (e-Government Unit) - practising what it preaches.
• Creating personas - a Google images search can assist.
• Voice and tone - FHM speaks the language of its laddish readers.
• Clear benefits and actions - ICS Learn encouraging readers to become customers.
• Putting focus on the customer - the We We Test.
• Search term research - using Overture's tool for advertisers.
• Editing and styles - The Guardian was the first newspaper to publish its style guide on the web.
• Information architecture - Webmonkey is a great resource for developers.
• Meaningful link content - a useful text-based site map is published by the Royal National Institute of the Blind (RNIB).
• Effectively describing actions - download instructions from the Royal Navy.
• Top 10 Tips - example from the Men's Health Forum.
• An online poll - from Accountancy Age.
• Privacy statement generator - from The Organisation for Economic Co-operation and Development (OECD).
• Numbered questions and clear steps - in the aviation service help section of the Met Office.
• Email marketing and the law - factsheet from Scottish Enterprise.
• The Privacy and Electronic Communications (EC Directive) Regulations 2003 - UK legislation.

		Suggest a relevant site to add: Insert title and short description.

• Rules for non-broadcast marketing communications - The CAP Code of the Committee of Advertising Practice.
• Privacy guidelines - from the Information Commissioner's Office.
• Keyphrase evaluation tool - Wordtracker.
• Keyword Research Tool - Keyword Discovery.
• Website accessibility - information from The World Wide Web Consortium (W3C).
• Web accessibility testing tool - check compliance using Bobby.
• Search engine marketing guidance - Danny Sullivan's SearchEngineWatch.
• Search engine promotion forums - at the Search Engine World.
• Cost-per-click advertising - Google Adwords, Overture, Espotting.
• Advertising format guidelines - from The Interactive Advertising Bureau (IAB).
• Targeting consumers - Argos.
• Focus on business readers - Cisco.
• Content channels or hubs - HotelConnect uses content hubs to provide more information for potential customers.
• Good use of blogging - Jamie Oliver's diary.
• News blogs - from The Guardian.
• Blogging for business - The Adam Smith Institute.
• Blog resources -
  Blogger
  Blog-City
  LiveJournal
  Xanga
• Aggregator services -
  Feedster
  Syndic8
  NewsIsFree
• Effective SMS marketing - the Orange Wednesdays campaign.
• SMS translation tool - from transL8it!