Content Is King - Writing and Editing Online.
Content Is King - Entry Page.

Content Is King - Book Contents.

Content Is King - Preface.

Copywriting Online.

Online writing fundamentals.

Editing online.

Website content planning.

Writing for websites.

Writing for search engines.

Writing marketing email.

Creating online ads.

Various online writing styles.

Full book index.

Various online writing styles.

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Elsevier - Butterworth Heinemann

Content Is King -
Copywriting and
Editing Online

The guide book - for marketers, copywriters and editors.

By David Mill
ISBN 0750663170
Publisher:
Butterworth Heinemann
Content Is King - book by David Mill.Content Is King - book cover.by David MillOrder a copy of Content Is King - Writing and Editing Online.



Content Is King
Writing and Editing Online

The Online Writing and Editing Guide Book
for Marketers, Copywriters and Editors ...

  • Preface.

  • Acknowledgements.

  • Introduction - Content is King.

  • Copywriting for Online.

    Including:

  • Readers and skimmers examined.
  • Why you get more from writing less.
  • Dealing with multiple website entry points.
  • How to get to the point pyramid style.
  • Grabbing readers' attention with typography.
  • Interacting with your readers.
  • Developing the one-to-one relationship.
  • More...

  • The Fundamentals.

    Including:

  • Getting to know your online reader.
  • How to reveal your personality.
  • Building your credibility to gain trust.
  • Humour - funny, it's not always funny.
  • Your promotional writing for the web.
  • How to be persuasive.
  • More...

  • Sub-Editing.

    Including:
  • How to edit your own copy.
    (with a little help from your friends)
  • Effective use of headings, sub-headings and the rest.
  • Hyperlinking with meaning.
  • Oops - some costly (and funny) mistakes.
  • Are you styles better? You can and should be.
  • More...
  • The structure of your website.
  • Planning your content.
  • Why it's important to establish the goals and purposes.
  • Get visual with your site structure.
  • Website changes - what, when and why.
  • The benefits of some forward planning.
  • More...
  • Applying the science to writing for the web.
  • Your Home page is where the heart is.
  • Destinations that deliver the goods.
  • Actions which are louder than words.
  • Shoppers, browsers, researchers and other readers.
  • Their privacy is important to you.
  • Developing your FAQs.
  • More...
  • Why search engines love the words we weave.
  • Targeting those searched-for phrases.
  • Tools to help your research.
  • Emphasis and high rankings.
  • Getting to the source of the code.
  • Mastering your titles and tags.
  • Off the page factors that also matter.
  • More...

  • Writing and Editing for Email.

    Including:

  • Planning your email content.
  • How to give the readers what they want.
  • The key email content elements.
  • Your perfectly shaped body.
  • Developing personality and tone.
  • Successful calls to action.
  • Timing is everything.
  • Your email and the law.
  • More...

  • Writing and Editing for Ads.

    Including:
  • Classified advertising with a twist.
  • Your Top 10 creative tips.
  • Ads in your Ezines and Newsletters.
  • Sharing success with designers.
  • The golden rules for banners.
  • Making friends with your ad partners.
  • More...

  • Writing and Editing - the Variety Show.

    Including:

  • Business to Business (B2B) or Business to Consumer (B2C)
    - adapting your style.
  • Hello, can I help you - the virtual salesperson.
  • Ingredients of successful copywriting for catalogues.
  • Getting personal and down to business with blogs (web logs).
  • SMS marketing - writiN sms txt msgz.
  • More...

  • Conclusions.

  • Checklists.


Online writing - checklists.

Writing for SMS.


Content Is King
Writing and Editing Online

Readership: Marketers; Specialist web marketers; Dedicated staff employed to write online copy; PR agencies; eMarketing agencies.

ISBN: 0-7506-6317-0
Book/Paperback

Line Illustrations: 40
Measurements: 156 X 234 mm
Pages: 208
Imprint: Butterworth-Heinemann

Price: £22.99


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