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Content Is
King - Writing and Editing
Online.
The
Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.
Book Index
Abbreviations, 26, 38, 143-9
‘About Us’
pages, 66
Accessibility,
11-12, 58, 63
barriers
to, 111
Accuracy,
69
Acronyms,
26, 143-9
Action, 58-9,
88
attention
captured and converted into, 116
calls
to, 120, 124, 126
provoking,
61, 84, 115
see
also AIDAS
Action verbs,
85-6
Active Voice,
55, 85, 87
Adam Smith
Institute, 139, 140
Adams, James
Randolph, 124
Advertisements,
8, 101, 115-28, 161-2
see
also PPC
Affiliate
programs, 126-7, 162
Aggregator
services, 140, 141
AIDAS (Attention,
Interest, Desire, Action, Satisfaction) test, 81-2
Alerts, 141,
142
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