Content Is King - Writing and Editing Online.
Content Is King - Entry Page.

Copywriting Online - Blog.

Content Is King - Book Contents.

Content Is King - Preface.

Copywriting Online.

Online writing fundamentals.

Editing online.

Website content planning.

Writing for websites.

Writing for search engines.

Writing marketing email.

Creating online ads.

Various online writing styles.

Full book index.

Various online writing styles.

Contact David Mill

Elsevier - Butterworth Heinemann

Writing Websites :
Content Is King
-
Writing and
Editing Online

The guide book - for marketers, copywriters and editors.

By David Mill
ISBN 0750663170
Publisher:
Butterworth Heinemann
Content Is King - book by David Mill.Content Is King - book cover.by David MillOrder a copy of Content Is King - Writing and Editing Online.

Content Is King - by David Mill



Writing Websites.
Content Is King -
Writing and Editing Online.

The Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.

  • Writing websites.

    Including:


  • Applying the science to writing for the web.
  • Your Home page is where the heart is.
  • Destinations that deliver the goods.
  • Actions which are louder than words.
  • Shoppers, browsers, researchers and other readers.
  • Their privacy is important to you.
  • Developing your FAQs.
  • More...

Writing for Websites - Chapter Excerpt:

NEEDs and WANTs are different when writing for websites. For example, a potential buyer has reached your website because they 'need' a new PC. Why? Because the one they have apparently keeps crashing. It's too slow. It's at least two years old!

But, guess what, they actually want a new PC to play the latest games, write DVDs and have a meaner machine than their next door neighbour! So, when writing for a website, if you can satisfy the needs and then anticipate as well as effectively describe how you will deliver the wants, then you're both a winner and a successful seller!

Also endeavour to strike a friendly and helpful tone. For example, think and be like your favourite shop assistant!

More...


Content Is King - Book Chapter Five

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