Content Is King - Writing
and Editing Online.
Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.
structure of your website.
it's important to establish the goals and purposes.
visual with your site structure.
changes - what, when and why.
benefits of some forward planning.
Content Planning Chapter Excerpt:
most cases, the launching of a website is not an ending - it's a beginning.
the content is about widgets or world wonders, the site owner becomes a publisher
and, with your help, should have a strategy to add, update, modify
and change the prominence of material as required to consistently meet
the initially-identified objectives.
At the outset, it's
advisable to draw up an outline on how this is to be achieved.