Online Writing
- the Fundamentals.
Content Is King - Writing
and Editing Online.
The
Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.
- The
Fundamentals.
Including:
- Getting
to know your reader.
- How
to reveal your personality.
-
Building your credibility to gain trust.
- Humour
- funny, it's not always funny.
- Your
promotional writing for the web.
- How
to be persuasive.
- More ...
Writing Online
- Chapter Excerpt:
A
great deal of online content is bland and uninteresting - words simply poured
in to fill the space left by designers.
However,
websites and email that convey personality give the readers a sense of
a real person beyond the screen.
As
a result, they will stay longer, read more and respond more
readily.
That
doesn't mean every item of content has to begin 'Hi, I'm David and welcome to
my little place on the web …' when writing for online.
Rather, you create
a voice and tone to present a consistent style the target
readership will relate to and remember.
More...
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