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Writing online
- Sub-Editing.
Content Is King - Writing
and Editing Online.
The
Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.
- Sub-Editing.
Including:
- How
to edit your own copy.
(with a little help from your friends)
- Effective
use of headings, sub-headings and the rest.
- Hyperlinking
with meaning.
- Oops
- some costly (and funny) mistakes.
- Setting
the house styles.
- More ...
Online Writing
& Editing - Sub-Editing
Chapter Excerpt:
House
style is essential if you are to maintain uniformity and consistency
in your writing.
Another
example is the publisher of this book requiring the use of single quotes for ordinary
quotations and double quotes within single quotes for a quotation within a quotation.
To
me [that tabloid newspaper man again], that's the wrong way around. But, once
more, it's the set style.
Many
organisations have their own set styles and, as in the examples above,
the key rule is that they should be followed consistently.
I Say Email, You
Say E-Mail! I Say Website, You Say Web Site. Let's not call the whole thing off,
Mr Astaire! If no styles exist, you should have your own set.
More...
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