Content Is King - Writing and Editing Online.
Content Is King - Entry Page.

Content Is King - Book Contents.

Content Is King - Preface.

Copywriting Online.

Online writing fundamentals.

Editing online.

Website content planning.

Writing for websites.

Writing for search engines.

Writing marketing email.

Creating online ads.

Various online writing styles.

Full book index.

Various online writing styles.

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Elsevier - Butterworth Heinemann

Copywriting Online
Sub-Editing :
Content Is King
-
Writing and
Editing Online

The guide book - for marketers, copywriters and editors.

By David Mill
ISBN 0750663170
Publisher:
Butterworth Heinemann
Content Is King - book by David Mill.Content Is King - book cover.by David MillOrder a copy of Content Is King - Writing and Editing Online.

Content Is King - by David Mill



Writing online - Sub-Editing.
Content Is King -
Writing and Editing Online.

The Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.

  • Sub-Editing.

    Including:


  • How to edit your own copy.
    (with a little help from your friends)
  • Effective use of headings, sub-headings and the rest.
  • Hyperlinking with meaning.
  • Oops - some costly (and funny) mistakes.
  • Setting the house styles.
  • More ...

Online Writing & Editing - Sub-Editing
Chapter Excerpt:

House style is essential if you are to maintain uniformity and consistency in your writing.

Another example is the publisher of this book requiring the use of single quotes for ordinary quotations and double quotes within single quotes for a quotation within a quotation.

To me [that tabloid newspaper man again], that's the wrong way around. But, once more, it's the set style.

Many organisations have their own set styles and, as in the examples above, the key rule is that they should be followed consistently.

I Say Email, You Say E-Mail! I Say Website, You Say Web Site. Let's not call the whole thing off, Mr Astaire! If no styles exist, you should have your own set.

More...


Content Is King - Book Chapter Three

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Content Is King - Writing and Editing Online.

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