Content Is King - Writing
and Editing Online.
Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.
and skimmers examined.
you get more from writing less.
with multiple website entry points.
to get to the point pyramid style.
readers' attention with typography.
with your readers.
the one-to-one relationship.
Copywriting Chapter Excerpt:
effectiveness of the inverted pyramid style of writing
with regard to online
copywriting is due to the fact the reader can quickly consume
the key information at the beginning without necessarily reading
the whole article.
of course, is opposite to the approach that is often taken, for example, with
academic work which is usually written in the more traditional pyramid style with
conclusions coming last.
while it may not come naturally to some at first, it is the most effective
way of approaching online copywriting.