Content Is King - Writing and Editing Online.
Content Is King - Entry Page.

Content Is King - Book Contents.

Content Is King - Preface.

Copywriting Online.

Online writing fundamentals.

Editing online.

Website content planning.

Writing for websites.

Writing for search engines.

Writing marketing email.

Creating online ads.

Various online writing styles.

Full book index.

Various online writing styles.

Contact David Mill

Elsevier - Butterworth Heinemann

Online Copywriting :
Content Is King
-
Writing and
Editing Online

The guide book - for marketers, copywriters and editors.

By David Mill
ISBN 0750663170
Publisher:
Butterworth Heinemann
Content Is King - book by David Mill.Content Is King - book cover.by David MillOrder a copy of Content Is King - Writing and Editing Online.

Content Is King - by David Mill



Online Copywriting.
Content Is King -
Writing and Editing Online.

The Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.

  • Online Copywriting.

    Including:

  • Readers and skimmers examined.
  • Why you get more from writing less.
  • Dealing with multiple website entry points.
  • How to get to the point pyramid style.
  • Grabbing readers' attention with typography.
  • Interacting with your readers.
  • Developing the one-to-one relationship.
  • More...

Online Copywriting Chapter Excerpt:

The effectiveness of the inverted pyramid style of writing with regard to online copywriting is due to the fact the reader can quickly consume the key information at the beginning without necessarily reading the whole article.

This, of course, is opposite to the approach that is often taken, for example, with academic work which is usually written in the more traditional pyramid style with conclusions coming last.

However, while it may not come naturally to some at first, it is the most effective way of approaching online copywriting.

More...


Content Is King - Book Chapter One

Visit the Content Is King Facebook page
Content Is King - Writing and Editing Online.

Content Is King - Welcome | Related Links
Book Index | Press | Contact | Book Orders | MediaCo - Search Engine Optimisation
Content Is King - Writing and Editing Online - © David Mill
MediaCo - Internet Marketing and Web Publishing solutions.
Order a copy of the book. Order a copy of the book.