This is
a superb, must-read book for anyone involved in producing online
content.
- John Ling, What's
New in Marketing.
Mill writes
like a copywriter - the text is punchy, catchy and pithy.
What is unusual about this book is the concentration on all forms of online
copy - web pages, emails, ads, writing for search engines, product catalogues
and even SMS messages. And that's a good thing.
- Richard
Leader.
You are
highly commended for such a brilliant publication.
- Thomas Adom.
David has created what I think is the most accessible
book about all aspects of online copywriting from writing for search engines,
email, advertising plus general principles and how to manage the editing process.
- Dr Dave Chaffey.
Your comments
and questions are also welcome. Please feel free to use the form below.
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