Richard Leader's review

In a review on his blog, Richard Leader kindly writes:

"Mill writes like a copywriter - the text is punchy, catchy and pithy. What is unusual about this book is the concentration on all forms of online copy - web pages, emails, ads, writing for search engines, product catalogues and even SMS messages. And that's a good thing. "

The full review is here:

http://kendoddsdadsdogsdead.blog-city.com/

PS: I'll leave it to Richard to explain the name of the blog!