Content
is King
Copywriting
and
Editing Online
The guide book - for
marketers, copywriters and editors.
By David Mill
ISBN 0750663170
Butterworth Heinemann
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An early task
is to describe the likely structure
of the website you're writing for ... |
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At the outset,
it is important to establish who you are copywriting
for and why ... |
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You can consistently
copywrite content which works for a wide range of websites
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It's still
your writing that matters most if ad
responses are to be gained ... |
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House style is essential
if you are to maintain consistency in your online
copywriting ... |
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When writing
for search engines, we want you
to gain high positions ... |
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